Managing money used to be something that involved cheques or cash, and a visit to the bank that could be curtailed by rain or a broken calculator. Now it can happen from the comfort of your phone in seconds, and with artificial intelligence comes further innovations such as budgeting tools that will alert you when you veer off track, robo-advisors that rebalance your portfolio overnight, or tax software that can discover deductions that you hadn’t even known were there. The tools are undeniably impressive, but what is more difficult to see are the limitations and compromises that form the foundation of each.
The Three Tiers of Finance
Most financial technology falls into 3 rough categories. Desktop or cloud-based software represents the top tier: focused on deep budgeting, forecasting, or tax preparation, usually offering a paid product that delivers on its promise far better than anything you might find elsewhere. Smartphone apps sacrifice depth for ubiquity, giving you the ability to check your balances or scan a receipt for free or near-free in exchange for limited features and light usage. The middle is occupied by websites you visit on a browser, staffed by banks, robo-advisors, insurers, and other financial intermediaries, containing everything from educational tools to thinly veiled advertisements. The best approach for most people is probably to combine a desktop or cloud-based tool for planning and tracking with some lighter apps for day-to-day tasks, rather than relying on a single financial ‘super-app’.
What Makes a Good Tool?
Good tools are ones that act most like an effective human assistant: they are intuitive and informative, letting you make confident financial decisions that you are comfortable owning. A good sign is an app that helps you turn broad ideas about the future into something specific: discovering patterns that you might not have seen before and applying it to your money. An AI-powered budgeting tool that realises your weekend delivery fees have been steadily climbing over the last several months, and could hurt your long-term goals, while suggesting ways to improve your spending this week would be a good example of the sort of artificial intelligence that you should be looking for in your financial software: something that takes an idea that you might have, such as cutting spending, and turns it into something more precise and actionable. Meanwhile, badly designed products tend to bury their horns behind a steep learning curve, make unrealistic assumptions about your finances, or encourage you to make financial choices you might not be aware of. It is not unheard of, but it is much more common for budgeting and financial apps that operate on a different business model to fail these tests. If it is a free product, then you should consider that it might support itself through intrusive advertising, partnerships, or data-sharing, and be wary of the risks and benefits of each. Promises tend to be a bad sign, as do vague privacy policies and aggressive marketing language, while a long-standing product with a clear business plan tends to be a good sign. You should also consider whether you are making yourself more likely to make financial choices, rather than avoid them, with a given product.
The Free Tool and the Termination Date
The ability to rely on a free financial application is not a given, and one big example of a popular tool losing its services happened just this year: as of March 23rd 2024, personal finance tracker Mint has been officially shut down by its parent company Intuit, with users being urged to instead try Credit Karma, another personal finance tracker and Intuit product. The issue with this is that Credit Karma is primarily a credit monitoring service, and while it offers budgeting and other features, it lacks the ability to create an in-depth and individualised financial plan that many longtime Mint users might have wanted. It appears that millions of users across the world were negatively surprised to no longer have access to their preferred financial tool, as Intuit apparently decided that it was too expensive to continue supporting.
This serves as a good reminder that whenever you sign up for a financial tracking tool or similar service, you should understand that the company is only continuing to support it for its own reasons. That being said, few people really panic at the prospect of losing a free financial tool, because there are usually enough alternatives to be found, whether for free or for purchase, and either way you should consider what you are signing up for when connecting your financial information to a third-party service online. You should be especially wary of vague privacy policies, aggressive marketing language, and assurances of credit access, and look for alternatives with a good reputation and long-standing track records if possible, as well as consider if you even need such a product in the first place.
The Battle Over Your Financial Information
Most budgeting apps, aggregators, or robo-advisors require one thing to function: access to your financial information. Whether it is a right that you can reliably expect to be able to exercise at any given time is a hotly debated topic, one that concerns the future of personal finance technology for years to come. The Consumer Financial Protection Bureau (CFPB) voted to begin enforcing Section 1033 of the Dodd-Frank Act in October 2024, which would have granted consumers the ability to share their financial information for free with third-party apps, beginning with the largest banks in 2026. Banking trade groups then sued the CFPB, arguing that it had no authority to do so, with courts ruling in the banks’ favour, the rule being repealed by a new chairman of the CFPB, and another rule expected to be proposed in mid-2026, with no rules actually being enforced as of April 2026.
The obvious risk with a rule like this is that the ability to access your information for free will be entirely revoked, with no reasonable replacement coming soon after. This is a problem because both banks and financial technology companies oppose the rule, and neither is likely to offer you convenient and affordable access to your information if it becomes a regulated practice rather than a consumer right. That being said, it is also not advisable to get too worked up by either side’s arguments, as there are valid concerns on both ends of the conflict. The financial industry, and especially community banks, complain about the costs and liabilities that the practice would impose on them, while big tech companies argue that it would be unfair to consumers. It is a fight best watched from the sidelines, with your own financial security in mind, rather than getting caught up and persuaded by either side’s public relations campaign.
Using the Tools
Across the financial spectrum, the tools are mostly effective at what they do. Paying bills electronically has quietly eliminated late fees for millions of people, desktop software continues to cater to people who want to have full knowledge of their finances, while apps that employ the envelope system or track prices help you gradually accumulate more savings with relative ease. Retirement calculators, many of which are powered by AI, help you understand your goals in a much more interactive way, letting you see the ways in which you can adjust your spending, savings rates, working years, and inflation expectations to affect your retirement fund, though investment-focused calculators tend to pressure you towards their affiliated services more often than not. Tax software has seen a rise in interactivity, helping you avoid errors and find deductions, but it is important to remember that you are ultimately responsible for submitting accurate information to whichever tax authority you deal with.
Many of the same improvements have been made across financial research, with many databases that used to require a physical library now being found online for free, and AI helping sort through reports and figures to help you find the most relevant information faster. Zero-commission trading platforms and robo-advisors let you begin investing with relative ease and little overhead, though the same convenience serves as a disincentive to do any research or planning for your financial future. Insurance products, too, have seen a shift towards digital platforms, letting you check your premiums, make a claim, or in some cases purchase a policy, while wills, trusts, and other documents are increasingly self-guided and online-ready, letting everyday people manage their affairs without needing to look for outside help unless necessary.
Hiring Advice and Avoiding Salesmanship
Not all articles or calculators are completely free of self-interest, and you want to be wary of sites that offer financial products as either a separate recommendation or a small link in another window. Articles, forums, and videos that attempt to give you information on both sides of an argument or transaction, letting you come to your own conclusions, are much more reliable, as are any services that are willing to state their affiliations and be upfront about what they offer. Similarly, you want to be careful about how much you consume at once, as many sites have large banners promoting you to take advantage of their special offers before their ‘limited-time’ deals disappear, which tend to be far riskier and less rewarding than advertised. Your ability to build wealth with these tools is no different than it has always been: steady, deliberate accumulation of money is likely to get you much farther than any sudden windfall, and these tools can help you accomplish both.